XXL Media kit Analysis

The most recent Media Kit that I found for XXL Magazine is from 2012 and it is the most updated information that they have. 

XXL Magazine was first published in August 1997. The magazine based around Hip hop and the latest from the Hip Hop genre. The fans/consumers of the magazines are said to be major influencers and people who are connected to the streets.  

The reader of the magazine emphasises the Hip Hop culture and embraces this side through music fashion and lifestyle. 

The gender majority is of male (78%) This conforms with the genre of the magazine because there is a greater amount of male hip hop artists than female attracting males that aspire to be like these famous artists. The magazine focuses on the latest trends and as the mission statement says, the try to keep up with the pace of Hip Hop's dynamics. This would appeal to the male audience because there are many people trying to evolve with this genre and they are trying to become what the magazine says is the lifestyle they should follow.

The age range majority is of 25-29. I believe that this age range is attracted to the magazine because at that age the goals that they have are trying to be met. Ethnicity also plays a big part in the demographics of the

magazine. African American takes the largest part of ethnicity of the readers. I believe that this is because the grand part of celebrities who feature in XXL is African American as they are the most influential in Hip Hop. 

XXL Magazine Publishes 11x a year with a circulation of 136,532.

Publisher: Town square media
Editor-in chief: Vanessa Sattern
Managing Editor: Dan Rhys